The National Public Health Service’s Health Promotion Directorate is part of Te Whatu Ora | Health New Zealand. Our role is to inspire all New Zealanders to lead healthier lives so that we, as a country, experience better health and wellbeing, and less harm, injury and disease. We do this by enabling people to be more aware, motivated and able to improve and protect their health and wellbeing, and that of their whānau. We also work to encourage physical, social and policy environments and services that support people to led healthier lives.

The Government has a goal that Aotearoa New Zealand be smokefree by 2025 – with a smoking prevalence of less than 5% of the population. Te Whatu Ora, alongside other organisations, is working towards this goal to reduce the initiation of smoking and to increase the number of smokers who quit, particularly young adults, Māori and Pacific peoples. We do this through mass media campaigns, sponsorship and through supporting the tobacco control sector with a range of advice, resources, information, and tools.

Our three strategic goals in tobacco control are:

• more young adults in Aotearoa are smokefree
• more smokers make an attempt to quit smoking
• physical, social and policy environments and services better promote and protect New Zealanders from smoking-related harm.

Smokefree.org.nz has been developed to provide easy to understand and engaging content to enable and inspire all New Zealanders to live and promote a smokefree lifestyle for themselves, their whānau and their community.