World Smokefree Day is about celebrating and working towards smokefree/auahi kore lives for New Zealanders.
Internationally, World Smokefree Day is known as World No Tobacco Day, and is celebrated annually on 31 May.
The theme in New Zealand in 2013 is 'Quit now. It's about whānau.' and provides an opportunity to encourage and help those who want to quit smoking. The theme also lends itself to others supporting their friends and whānau on their quit journey. This message can also be used outside of World Smokefree Day where it is relevant for communities and audiences.
World Smokefree Day is celebrated and delivered at a local level through the theme being applied to current initiatives and priorities. Regional teams provide a collaborative approach at a local level and touchpoints for anyone wanting to get involved.
If you have any questions about World Smokefree Day, email: