World Smokefree Day

World Smokefree Day is about celebrating and working towards smokefree/auahi kore lives for New Zealanders.

Internationally, World Smokefree Day is known as World No Tobacco Day, and is celebrated annually on 31 May.

The theme in New Zealand in 2014 is 'Quit now. It's about whānau.' and provides an opportunity to encourage and help those who want to quit smoking. The theme also lends itself to others supporting their friends and whānau on their quit journey. This message can also be used outside of World Smokefree Day where it is relevant for communities and audiences.

World Smokefree Day is celebrated and delivered at a local level through the theme being applied to current initiatives and priorities. Regional teams provide a collaborative approach at a local level and touchpoints for anyone wanting to get involved. 

The objectives of World Smokefree Day in New Zealand, at both a national and local level, are:

  • Contributing to the achievement of the Smokefree 2025 goal 
  • Enabling better collaboration, planning and coordination of work within regions and across the country
  • Raising awareness of the Smokefree kaupapa with the underlying objective of increasing quit attempts
  • Enabling continuity and consistency of messaging and creative within regions and across the country
  • Building on and complementing current work.

For information on World Smokefree Day 2014...

If you have any questions about World Smokefree Day, email: