Team activities 2012

The following is an overview of the World Smokefree Day activities that took place in 2012. The information has been submitted by team coordinators.

Otago  Central Otago  Oamaru  West Coast  Canterbury  Nelson/Marlborough  Wellington  Manawatu  Taranaki  Tairawhiti  South Waikato  Tokoroa  Rotorua  Hauraki  Northland


A range of events and activities were held around World Smokefree Day:

  • Pacific Trust held a Pacific workshop with a focus on the presentation and sharing of smokefree stories.
  • Kokiri Training Centre held a morning tea and an auahi kore quiz for young people involved in Centre programmes.
  • The Tapestry Clubhouse made a morning tea for members and focused on the ‘giving quitting a go’ theme.
  • Staff at St Clair Corner Early Childhood Centre promoted the smokefree/auahi kore message to parents and whānau by wearing green t-shirts on the day and by involving the children in face painting activities.
  • PART - Prisoners Aid hosted a morning tea for ex-prisoners and their whānau and invited a cessation practitioner along to provide quit card NRT support.
  • The Salvation Army hosted a morning tea to celebrate the smokefree status of their Oasis Centre and Bridge Programme – 1 year today, 31 May.
  • Otago Polytechnic staff, with the support of Smokefree Otago, did a walk-around the campus and offered smokers samples of gum and lozenges.
  • Whakaata Tohutohu/Mirror Programme staff provided a session on the health effects of smoking on World Smokefree Day, along with a game for young people accessing the service.
  • An information stand in the main foyer of Dunedin hospital was staffed during the afternoon; Quit cards were completed along with information sought from family and friends of people who smoked.
  • 7 General Practices from the Southern PHO area participated in a promotional competition and sent in photos of their colourful displays.  Up for grabs was a morning tea delivered to their practice.
  • St Kevin's pupils engaged with WSFD and used themselves to create messages.



















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Members of the smokefree Oamaru coalition held a display competition for pharmacists and workplaces in the Oamaru area.









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Central Otago

Smokefree outdoor spaces were promoted to the public at Remarkables Park, and malls in Wanaka and Queenstown. A promotional bear was used to engage with the public and helped the Cancer Society, Rural PHO and Public Health South to survey people about their thoughts on smokefree outdoor spaces.

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West Coast

Here are some photos of Rusty the dog from the PHO at our Warehouse display.







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Smokefree Canterbury is a collection of agencies who are working towards a smokefree future. Each year, a World Smokefree Day (WSFD) sub-group is formed to organise and implement WSFD activities.

A comprehensive communications plan was developed for the Canterbury region including:

  • Radio advertising from 21st-31st May for a “start your Smokefree journey today” campaign
  • Profiling quitters as interviewees to feed into local papers and articles
  • An article in Ngai Tahu’s Te Panui Runaka Karaka newsletter
  • CDHB CEO updates and stories
  • Interviews on Plains FM and Tahu FM.


  • Spent WSFD morning on Tahu FM answering questions and running a competition
  • A stand was “manned” at Hornby Heartlands and Hornby Mall
  • Interview slot on Plains FM the week prior to WSFD.

Christchurch Hospital & Christchurch Women's Hospital

  • Each patient food tray at Christchurch Hospital was dressed with a WSFD poster as their tray liner and a quiz was held at the café
  • Three Kaiarahi/Educator’s and one Midwife educator set a up a promotional table at Christchurch Women's Hospital and distributed resources to wards.







Karanga Mai Young Parent College

  • Hosted a sports day with the challenge for the day being to remain Smokefree. Activities included netball, touch, Mindball (from Science Alive), and an obstacle course. A powerful speech was also given from a student on domestic violence.
  • Visit from David Shearer (leader of the Labour party) and Clayton Cosgrove (local list MP).








Mairehau High School

  • Won the local WSFD competition by submitting an action plan to CPH on how WSFD could be promoted
  • The prize included the Black Thunder from 91ZM arriving at lunchtime to run games and activities, and give away lots of freebies
  • A fruit and vege promotion was also run.






Text to Quit

  • A local Text to Quit campaign for the Eastern Suburbs was launched during the week of WSFD. This was based on a national project with local text numbers developed and printed on customized WSFD posters. These posters were distributed around the city and a bus promotion was also run
  • All those who texted in were sent a quit pack to assist them on their quitting journey
  • The plan is to carry out a follow up to see if those who received a quit pack made a successful quit attempt or sought further quit support
  • The Heart Foundation is managing the project and it is anticipated that the initiative will run until the end of the year.










  • Resources were provided to NZ Corrections, Ministry of Social Development and Independent Fisheries.







CPH Mid Canterbury Office (Ashburton)

  • The main focus was on the distribution of resources and gaining local media coverage, which was achieved
  • Locations involved in WSFD included Work and Income, Budget Advisory Service, Ashburton College, Mt Hutt College, local medical centres, Hakatere Marae, Ashburton Community Library, Ashburton District Council,Ashburton  Hospital.

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Displays and celebrations supported Aukati KaiPaipa quit coaches to sign up orchard workers and members of the public at the Flea Market/Warehouse.







Celebrations were held at Nelson Marlborough Institute of Technology with the campus nurse present to support quit attempts.







Our pharmacy had enquiries about their display and how people could get cessation support.







Icons from our area in health gave quotes and photos which were put in displays at three libraries, the Nelson Evening Mail, a pharmacy, Nelson Marlborough Institute of Technology, and DHB display boards.







Promotions and displays held at two large industries in the Nelson area - Sealords & Alliance Freezing Works. They also included 10 facts about tobacco on pay sheets for the month of May. Sealords supports their workers into cessation programmes assisted by Aukati KaiPaipa kaimahi.

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Displays manned by support personnel were set up in hospitals and Queensgate mall on World Smokefree Day.

The hospital displays enabled referrals to be made, QuitCards written and NRT to be given out. A lot of people came up to us to proudly tell us that they'd been smokefree for three weeks, twenty-five years, etc (they got hearty congratulations and a sticker). 
The Queensgate mall display was 'open' from 9:30am to 7pm with staff writing QuitCards, giving out NRT, and having general conversations about quitting, smokefree, and the 2025 goal. We had several people drag family and friends over and talk about help for them to quit. Staff wearing the quitting tshirts walked around the mall with stickers and other resources, resulting in several people seeking out the display for support. We also had several people tell us that the price increases were a motivation to quit.









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Tararua district
Dannevirke High School was the focus with Te Kete Hauora kaimahi & quit coaches offering a Smokefree Shooting competition, Smokefree Puzzles and Quizzes.

In Heartlands over in Pahiatua the quit coaches set up a static display for the week and manned it on Thursday, answering questions and providing support for any smokers keen to quit.

In the Manawatu, Linton Army Camp’s Transport Section had an information display all week and on WSFD they ran a competition from the information provided. They also had a pikelet making competition that provided the food for an afternoon tea celebration.









All tertiary institutions had static displays for the week.

Best Care Whakapai Hauora provided a story board of quit smoking stories with their display.

At the Highbury Shopping Centre, smokers were offered NRT for the day and on-going support if desired.

Palmerston North Hospital cafeteria had a display for staff and visitors.

The annual Smokefree Intermediate Netball tournament was held on Friday 1st June with Te Kura Kaupapa Māori o Manawatu winning for the first time. Central Pulse defender Te Huinga Reo Selby-Rickit attended and presented the winning trophy as well as prizes to all teams.

Horowhenua district
Manawatu College had a day of Smokefree promotions with Yr 9 & 10 students completing a survey on smoking. Public Health Nurses organised a bbq lunch to feed all the students. Students were given the opportunity to be smokerlyzed, to discuss smoking and it’s effects and, if desired, given support to quit.

Foxton Gimbletts pharmacy, who provide a weekly quit clinic, continued their support with a WSFD display.

Horowhenua Family Intergrated Care Centre (Levin) set up a manned display providing an opportunity for patients, visitors and staff to get support to quit.

In Otaki Te Runanga o Raukawa provided a quit clinic and display for locals.







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Activities were held in New Plymouth and Hawera CBD's from 11am-1.30pm on WSFD. We encouraged people to start quitting on the day and remain smokefree for their family, with Auakati KaiPaipa kaimahi present to give support. The events gave members of the Taranaki smokefree coalition a chance to converse with general public about smoking and the resulting health issues. 

At the events:
•    free soup and bread rolls were supplied by Salvation Army and Pak n Save
•    free NRT was available so people could start their quit journey right away
•    free health checks were available showing the added risk of CVD for a smoker
•    a bomb display showing what's in a cigarette
•    a trolley display with the amount of groceries you can buy for the price of two packs of cigarettes. This was pushed around town and is always popular as people are shocked by the number of groceries you can get!













South Taranaki
A smoking car display was set up to show the effects of second-hand smoke on kids in a car. A competition/evaluation form was promoted, with the winner receiving the groceries that were on display. In this questionnaire we also looked at peoples opinions of smokefree CBD's. Helium filled balloons really added to the feel of the event this year as we stood out, and the children pulled their parents in to see what was going on.
We also ran a competition between pharmacies, and some local youth service providers to have the best display.









We ran a school essay and art competition, however due to curriculum requirements did not get a huge response.

We had full page media in two newpapers in North and South Taranaki including local quit stories.

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Ngati Porou Hauora
•    World Smokefree Day ‘Hikoi ‘with colleagues through one of the east coast towns.
•    A graphic World Smokefree day display outside the Kaiti Mall Medial Centre utilizing a model coffin  
•    A march in Gisborne’s town centre with a model coffin handing out smokefree resources – staff members from The Cancer Society and Tairawhiti District Health joined in the march
•    Staff wore Quitting Tee-shirts







Turanga Health
•    Most staff were provided with World Smokefree Day Tee- Shirts
•    Hosted the Tairawhiti secondary schools ‘Ki o Rahi ‘tournament and took every opportunity to promote World Smokefree Day at the event.

‘E Tu Elgin’ committee and the National Heart Foundation
•    Hikoi Haere Hikoi ‘Healthy feet Awareness’ workshop. A large number of people living in Elgin suffer from diabetes and this workshop allowed people to understand the correlation between smoking and diabetes.  The event was supported by a local podiatrist and other ‘ foot specialists’.







Te Wananga o Aotearoa (Whirikoka Campus)
•    Promoted a totally ‘No Smoking’ campus for the day. No designated smoking areas, staff and students were informed leading up to World Smokefree Day - as a consequence the campus has since reduced their smoking designated areas from two to one.







Tairawhiti District Health (TDH)
•   Ward 11 (Mental Health) celebrated six months of being smokefree - ‘It’s in the Bag’ competition was held with questions relevant to World Smokefree Day, along with Smokefree giveaways as prizes. Community networks and whānau were invited to attend. A song about the dangers of smoking was composed and sung by two staff members and a poem written by the hospital chaplain about her journey to become smokefree was read.
•    Key frontline staff were identified and given a WSFD tee-shirt to wear. Staff wearing the tee-shirts provided additional support for us as patients and their whānau/families were exposed to the message before the abc approach was applied.
•    The hospital main entrance was decorated with World Smokefree Day displays.
•    Media - Swiss cheese media releases were tailored for Tairawhiti and were printed in the local newspaper – World Smokefree Day Information was also shared in the fortnightly TDH publication ‘The Nerve’.







The local mainstream radio station included World Smokefree Day local events in the main news broadcast throughout the day.

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South Waikato

The TTOAST coalition organised WSFD in South Waikato. TTOAST stands for Te Kuiti, Taumarunui, Otorohanga Action Smokefree Team and is made up of eight organisations which work together in our community to help people to stop smoking and to encourage others not to start. TTOAST provides information, resources and any other help around being Smokefree. TTOAST also supports having healthy Smokefree places for the people in our community to enjoy.







Logo competition

TTOAST organised a logo design competition to make young children aware of the dangers of smoking and to support the smokefree work in the area. More than 100 entries were received from students at Te Wharekura o Maniapoto, Centennial Park, Pukenui and Te Kuiti Primary.

25 May 2012 Showcase Concert: featuring Young Sid, Adam Whauwhau, and Taisha

This was a first for the Te Kuiti area and offered new talent the opportunity to learn from established performers. The training culminated in a gala performance with the winner given the chance to appear at the 2012 National Waiata Maori Music Awards in Hastings.

At the request of the Te Kuiti Youth Council (pictured left), the TOAST forum were asked to provide resources, smoke free signage and support at the Te Kuiti “Showcase Concert” matinee performance for selected High Schools, primary school seniors and guests. This was held at the TE Kuiti Cultural and Arts Centre, Te Kuiti and featured, amongst others, Sid Diamond (Young Sid) who is a “smoking not our future” ambassador. Positive messaging for young people was a key factor of the matinee programme.







Other activities for WSFD:

•    Poster drop to a number of retail stores in the Te Kuiti township to promote WSFD.

•    Local social service provider held an in house smokefree day providing NRT and support for all staff and trainees.

•    Te Kuiti High – resources delivered to support in school promotions for WSFD.

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A very busy month preparing for “World Smoke Free Day” in collaboration with the other two networks within Tokoroa that promote smoking cessation - Raukawa Charitable Trust and POP Health.
Promotional stand held in town with questionnaires to engage with the community.
A smoking cessation stand was set up at the Samoan 50th Jubilee Independence Celebration promoting the same initiative.







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Pics from activities around Rotorua.

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We had a reception Display competition, the winning display below.







All public Health Team and nurses and those kaimahi that did not smoke wore quitting T-shirts on the day.







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This year Northland DHB, Cancer Society, Te Ha Oranga Dargaville, Whangaroa Health Trust, Hauora Hokianga and Hauora O Te Hiku O Te Ika and Ngati Hine Health Trust, Aukati Kaipaipa teams worked collaboratively on a regional WSFD promotion, Thumb/Hand Print banners, in addition to their local work.

The Thumb/Hand Prints Banners were designed to give Northland youth a voice and show Northland’s support for Smokefree 2025 as well as encouraging those that smoke to make a quit attempt.

Each region went out to it's schools and wider community to complete their thumb/hand print banners. Everyone from around the region came together on WSFD 31 May with their banners in Whangarei Smokefree Laurie Hall Park to hikoi down Bank Street along Cameron Street, down Rathbone Street, along Robert Street, up James Street, to the town centre of Whangarei - Cameron Street Mall.







Northland DHB – Whangarei Hospital

  • World Smoke free Day poster displays were placed in all four NDHB Hospitals.
  • NDHB Occupational Health offers a free quit smoking cessation program Right Here, Right Now to all NDHB staff. 
  • WSFD was promoted through the internal all staff email, The Weekender and the internal staff magazine PreScribe.
  • On WSFD 31 May Occupational Health staff were present in the staff Café Vibe promoting WSFD, raising awareness of their quit smoking service, offering samples of NRT to staff and encouraging staff to make a quit attempt.
  • Whangarei Mental Health Inpatient Unit also promoted WSFD to its inpatients as a way of raising awareness of the NRT that is available to patients during their hospital stay.

Hauora Hokianga
Hauora Hokianga was also able to link with other events that were happening in the Hokianga and wider areas during the month of May to help promote WSFD - Hokianga Health Diabetes Awareness Day in Mangamuka, Youth Week in Opononi-which the theme was “Love the skin –Your In”, Youth Transition Day in Kaitaia, with Te Hauora o Te Hiku o Te Ika-doing the THRILLER dance. Hokianga Health Center and its nine outreach Community clinics had WSFD promotional displays and information available for those wanting to take up the challenge to quit smoking.







Hauora O Te Hiku O Te Ika
The lead up to WSFD saw a WSFD window display set up at the local gym in the centre of town and Michael Jackson’s Thriller ‘Killer’ song performed at the local farmers market, complete with costume and dance routine.

Cancer Society Northland
The Cancer Society’s Relay for Life held on 17-18 March 2012 event was used as an opportunity to show support for the vision of a Smokefree Aotearoa 2025. During the 24 hours a group of youth advocates from Pompallier College created a banner that the people attending Relay could sign and add their fingerprint to to show their support for this smokefree kaupapa. This group of committed young people went from campsite to campsite gathering support, and on World Smokefree Day were proud to be part of the hikoi through Whangarei.






Kia Ora Ngatiwai
Ki a Ora Ngatiwai incorporated Smokefree 2025 and WSFD messages and resources in their Youth Week activities working with Tikipunga High School, Ngunguru School and Kamo High School Boys Leadership Group. WSFD resources were used as spot prizes for students for participating and Smokefree/Quit information packs were sent to parents and some teachers. WSFD was also promoted in Alternative Education settings and WSFD Quit tee shirts were worn throughout the week and during the lead up to WSFD.

Manaia PHO
Manaia PHO produced a Quit Now voucher which was printed in a number of Northland newspapers. The public could exchange this Quit Now voucher/coupon for a free quit smoking cessation consultation with their local GP or practice nurse. WSFD T Shirts were worn by local GP staff and WSFD balloons, posters etc were displayed in all 21 practices around Whangarei.


Northland DHB raised the awareness of WSFD and the quit services available in Northland through the following media:

  • WSFD swiss cheese media releases were utilised in the lead up to WSFD to promote local quit smoking services within Northland including Quitline.
  • Three WSFD media statements were released on 4, 15, and 24 May generating 8 media clipping. Hauora O Te Hiku O Te Ika generated 2 media clippings.
  • To raise awareness of WSFD in Whangarei Phantom Bill pasted 80 WSFD posters on 5 streets within Whangarei 1-week prior to WSFD.
  • Northland media printed three additional WSFD stories - a national release from Asthma Foundation, a release from Eastern Bay of Plenty and the Editor of Northern Advocate discussed WSFD in an Editorial.
  • Hauora O Te Hiku O Te Ika worked with Northland Age and published a WSFD feature page and 2 news in brief pieces.

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