Children are especially vulnerable to second-hand smoke, and New Zealand research shows that young people exposed to second-hand smoke at home are more likely to become daily smokers themselves.
The Smokefree Homes campaign (launched in April 2004) encouraged smokers to protect their children from second-hand smoke by ‘taking the smoke outside’.
This commercial shows the harmful chemicals that are in second-hand smoke and went to air in April 2004.
This commercial shows how you can protect children by smoking outside.
The Smokefree Cars campaign was launched in September 2006. It encouraged smokers to protect their children from the harms of second-hand smoke by not smoking in their car, even when they are alone.