Smokefree 2025
In March 2011 the New Zealand government committed to a goal of New Zealand becoming smokefree by 2025.
Where did the 2025 goal come from?
For a long time tobacco control around the world has strived to create a smokefree world.
In New Zealand there have been a number of documents that have led to the development of Smokefree Aotearoa 2025.
Read a summary of the documents...
2025 documents
NB: The following documents may be updated at any time, reflecting the work of the tobacco control sector.
How can we help make Smokefree New Zealand 2025 a reality?
Remember - it's an achievable goal. By working together we can achieve the vision of a Smokefree Aotearoa 2025.
Through simple steps, with whānau, school, community or organisations, we can make this happen! Have smokefree events, smokefree cars, ask whānau to not smoke around the kids, talk to kids about being smokefree - even if you are a smoker it still helps. And we need to encourage and support more people to quit.
To increase awareness of the Smokefree 2025 goal, a Smokefree/Auahi Kore Aotearoa/New 
Zealand 2025 logo has been developed. It includes the current Smokefree/Auahi Kore logo to build on already-established brand recognition. Inclusion of the date supports the government’s commitment to achieving a Smokefree/Auahi Kore New Zealand by 2025.
We encourage you to embrace and use the logo as we work together to achieve a Smokefree/Auahi Kore Aotearoa/New Zealand.The logo can be used in the same way as the Smokefree and Auahi Kore logos.
Read the Government's final response to the report of the Māori Affairs Committee on the inquiry in to the tobacco industry in Aotearoa and the consequences of tobacco use for Māori, (released March 2011).
Get the logo
There are a number of variations of the logo in a number of different formats (jpeg, eps, psd, pdf).
Check out the brand guidelines to see what's available...
Contact us if you would like copies of the logo (specifying which format you would prefer).
